Bokus
Phil Kelly - International Business and Management, Häftad

Häftad, Engelska, 2009

International Business and Management

Av Phil Kelly

1270 kr

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Beskrivning
Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students.All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.
Produktinformation
  • Utgivningsdatum: 2009-03-25
  • Mått: 218 x 22 x 274 mm
  • Vikt: 1 250 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 608
  • Förlag: Cengage Learning
  • ISBN: 9781844807840
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Mer om författaren

Phil Kelly is a Programme Leader and Reader at Liverpool Business School. He teaches management on a variety of undergraduate and postgraduate programmes. Prior to this, he was a business practitioner and worked for 20 major companies across the world. He has a Doctorate in Business Administration from Manchester University.

Recensioner i media

Part 1. International Business & Management. 1. An Introduction to International Business & Management. Part 2. Planning For International Business. 2. Global Business Environment. 3. Formulating & Implementing Strategy. 4. Ethics & Social Responsibility. 5. Managing Change. 6. Leadership. Part 3. Managing Human Resources. 7. Managing Human Resources. 8. Managing Difference. 9. Organization Design & Structure. 10. Global Business Processes. Part 4. Managing Information & Technology Resources. 11. Managing Information Resources. 12. Managing Intellectual Capital. 13. Global Business Information Systems. 14. Global Digital Business. Part 5. International Business Operations. 15. International Operations Management. 16. Managing Relationships with Customers. 17. International Finance.

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