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Albert Postma, Stefan Hartman, Ian Yeoman - Scenario Planning and Tourism Futures, Häftad

Häftad, Engelska, 2024

Scenario Planning and Tourism Futures

Theory Building, Methodologies and Case Studies

Av Albert Postma, Stefan Hartman, Ian Yeoman

Del 10 i serien Future of Tourism

470 kr

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Beskrivning
This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute’s 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.
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Albert Postma is Professor of Strategic Foresight at the European Tourism Futures Institute, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include foresight, scenario planning, tourism community relations and overtourism.Stefan Hartman is Head of Department at the European Tourism Futures Institute, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include tourism futures, scenario planning, managing sustainability transitions and resilience.Ian Yeoman is Professor of Disruption, Innovation and New Phenomena at the Hotel Management School Leeuwarden, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include tourism futures, science fiction, scenario planning, theory building and disruption.

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This is an excellent and very timely book given the uncertainties facing tourism destinations over the next two decades. The volume’s futures-based perspective is key to understanding these challenges and planning for their potential impacts using a variety of tools, including scenario analysis. The importance of this book cannot be overstated at this time in our history.

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