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    1. Samhälle och politik
    2. Sociologi och antropologi
    3. Antropologi

    Ethnography and the Corporate Encounter

    Reflections on Research in and of Corporations

    AvMelissa Cefkin

    Inbunden, Engelska, 2009

    Del i serien Studies in Public and Applied Anthropology

    1 861 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

    Beskrivning

    Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.

    Produktinformation

    • Utgivningsdatum:2009-07-01
    • Mått:156 x 234 x 15 mm
    • Vikt:545 g
    • Format:Inbunden
    • Språk:Engelska
    • Serie:Studies in Public and Applied Anthropology
    • Antal sidor:262
    • Förlag:Berghahn Books
    • ISBN:9781845455989

    Utforska kategorier

    • Antropologi inom Samhälle och politik

    Mer om författaren

    Melissa Cefkin is a cultural anthropologist with experience in research, management, teaching, and consulting for business and government. Currently based at IBM Research in the area of services research, she earned her PhD from Rice University and remains dedicated to pursuing a critical understanding of the intersections of anthropological practice within business and organizational settings.

    Recensioner i media

    This is a deeply thoughtful and nuanced account of the most celebrated and contested of our contemporary field sites. The authors touch all of the relevant bases-the articulation of theory and practice, the ethical dimension of methodological commitment, the role demands of researchers in a commercial context-that a cultural construal of ethnographic work requires. The volume appeals to readers of 'pure' and 'applied' persuasions alike, and offers timely insight into ethnography as a vocation.A" * John F. Sherry, Jr, University of Notre Dame In an increasingly vibrant arena of corporate anthropology-or the anthropology of corporations- this is the first volume that successfully closes the gap between practicing/applied anthropologists working as consultants, corporate employees, or within applied programs, and anthropologists working within university departments, who increasingly define their research in the same corporate domains. Each essay offers conceptual resources that will define terms for active collaborations among all ethnographers who enter this arena.A" * George Marcus, University of California-Irvine

    Innehållsförteckning

    • List of Figures and Tables Chapter 1. Introduction: Business, Anthropology, and the Growth of Corporate Ethnography Melissa Cefkin ENCOUNTERS WITH CORPORATE EPISTEMOLOGIES Chapter 2. My Customers are Different!A" Identity, Difference, and the Political Economy of Design Donna K. Flynn DOING ANTHROPOLOGY IN ORGANIZATIONAL CONTEXTS Chapter 3. Participatory Ethnography at Work: Practicing in the Puzzle Palaces of a Large, Complex Healthcare Organization Christopher Darrouzet, Helga Wild, and Susann Wilkinson Chapter 4. Working in Corporate Jungles: Reflections on Ethnographic Praxis in Industry Brigitte Jordan with Monique Lambert REFRACTIONS OF ANTHROPOLOGICAL WAYS OF BEING AND KNOWING Chapter 5. Writing on Walls: The Materiality of Social Memory in Corporate Research Dawn Nafus and Ken Anderson Chapter 6. The Anthropologist as Ontological Choreographer Francoise Brun-Cottan CULTURE AND CORPORATE EPISTEMOLOGIES Chapter 7. Emergent Culture, Slippery Culture: Conflicting Conceptualizations of Culture in Commercial Ethnography Martin Ortlieb ANOTHER LOOK: COMMENTARIES FROM CORPORATE RESEARCH AND THE ACADEMY Chapter 8. Insider Trading: Engaging and Valuing Corporate Ethnography Jeanette Blomberg Chapter 9. Emergent Forms of Life in Corporate Arenas Michael M. J. Fischer List of Contributors Index