Edited by Cinzia Dal Zotto, University of Neuchâtel, Switzerland and Hans van Kranenburg, Professor of Corporate Strategy, Nijmegen School of Management, Radboud University Nijmegen, The Netherlands

• Contents: IntroductionPART I: INNOVATION PERSPECTIVES1. Innovation and Creativity in the Media Industry: What? Where? How?Lucy Küng2. Understanding Innovation in New and Young Media FirmsAlexander McKelvie and Johan Wiklund3. Applying Intellectual Property Rights Theory to the Analysis of Innovation Competition in Mass Media Content Markets – A General Framework and a Theoretical Application to Media FormatsFrank Lobigs and Gabriele SiegertPART II: INNOVATION RESEARCH4. Towards a Methodological Foundation of Media Innovation ResearchFrank Habann5. Promises and Challenges of Innovation Surveys: The German Record IndustryChristian HandkePART III: STRATEGY AND INNOVATION PERFORMANCE6. Transformations in the Media Industry: Customization and Branding as Strategic Choices for Media FirmsAna Andjelic7. Strategies to Exploit the Advantages of New Targeting Technologies: Realizing the Advertising Revenue Potential of Media AudiencesSteven S. Wildman8. Media Organizational Culture and Innovative PerformanceRichard van der Wurff and Mark Leenders9. Innovation through External Sourcing Activities: An Overview of Major Trends and Patterns of the Telecommunications Service Provider IndustryHans van Kranenburg, Jaqueline Pennings, Cinzia Dal Zotto and John Hagedoorn PART IV: INNOVATION MANAGEMENT10. Diffusion of Innovation in News Organizations: Action Research of Middle Managers in Danish Mass MediaAnker Brink Lund11. Decision Making by Newspaper Editors: Understanding Values and ChangeGeorge Sylvie and J. Sonia Huang12. Social Piloting as Testing Methodology for Media InnovationsAndreas E. Tasch and Tobias Fredberg13. Managing Innovation in Audience Measurement: The US Case Studies of BookScan and the Local People MeterPhilip M. Napoli and Kurt AndrewsIndex

Edited by Cinzia Dal Zotto, University of Neuchâtel, Switzerland and Hans van Kranenburg, Professor of Corporate Strategy, Nijmegen School of Management, Radboud University Nijmegen, The Netherlands

• Contents: IntroductionPART I: INNOVATION PERSPECTIVES1. Innovation and Creativity in the Media Industry: What? Where? How?Lucy Küng2. Understanding Innovation in New and Young Media FirmsAlexander McKelvie and Johan Wiklund3. Applying Intellectual Property Rights Theory to the Analysis of Innovation Competition in Mass Media Content Markets – A General Framework and a Theoretical Application to Media FormatsFrank Lobigs and Gabriele SiegertPART II: INNOVATION RESEARCH4. Towards a Methodological Foundation of Media Innovation ResearchFrank Habann5. Promises and Challenges of Innovation Surveys: The German Record IndustryChristian HandkePART III: STRATEGY AND INNOVATION PERFORMANCE6. Transformations in the Media Industry: Customization and Branding as Strategic Choices for Media FirmsAna Andjelic7. Strategies to Exploit the Advantages of New Targeting Technologies: Realizing the Advertising Revenue Potential of Media AudiencesSteven S. Wildman8. Media Organizational Culture and Innovative PerformanceRichard van der Wurff and Mark Leenders9. Innovation through External Sourcing Activities: An Overview of Major Trends and Patterns of the Telecommunications Service Provider IndustryHans van Kranenburg, Jaqueline Pennings, Cinzia Dal Zotto and John Hagedoorn PART IV: INNOVATION MANAGEMENT10. Diffusion of Innovation in News Organizations: Action Research of Middle Managers in Danish Mass MediaAnker Brink Lund11. Decision Making by Newspaper Editors: Understanding Values and ChangeGeorge Sylvie and J. Sonia Huang12. Social Piloting as Testing Methodology for Media InnovationsAndreas E. Tasch and Tobias Fredberg13. Managing Innovation in Audience Measurement: The US Case Studies of BookScan and the Local People MeterPhilip M. Napoli and Kurt AndrewsIndex