Buzz

Emanuel Rosen became interested in buzz (and especially in how it can be accelerated) when he was responsible for marketing the EndNote software which spread to a large extent by word-of-mouth. He went on to write bestselling books about buzz which are available in thirteen languages. He lives in Menlo Park, California.

Clear, lucid and extremely well-researched. The last chapter by itself is worth the entire price of the book. -- Seth Godin, author of Purple Cow The only thing that could dislodge Emanuel Rosen's Anatomy of Buzz from its place of honor on my bookshelf is an expanded edition of the Anatomy of Buzz. Rosen is the most insightful person I know on what makes buzz happen. -- Chip Heath, author of Made to Stick Rosen's new edition with 12 new chapters (out of 24) makes it the best contemporary guide to understanding and using Buzz. -- Professor Philip Kotler, Kellogg School of Management, Northwestern University Exceptionally useful. -- Al Ries Excellent...The six rules about Ads and Buzz are worth the price of the book. -- Jack Trout