Emanuel Rosen – författare

Improve your lifelong health and well-being by understanding what mitochondria really do for you, and how through small lifestyle changes, these awe-inspiring powerhouses can better your life.Have you ever wondered what makes every heartbeat, every thought, and every movement possible? Meet your mitochondria—tiny but mighty organelles that are the true engines of life. These organelles are popularly known as the “powerhouses of the cell,” but new research shows that the mitochondria do more than just convert food into energy—they’re orchestrators of critical functions that keep you healthy and alive. This groundbreaking book by a leading scientist from Stanford University School of Medicine and her husband, a bestselling author, is the first to provide a comprehensive yet easy-to-understand look at mitochondria and their vital role in human health. It is based on the premise that healthy mitochondria are the key to healthy cells and, thus, to healthy tissues, healthy organs, and a healthy body. The Life Machines provides practical and fundamental principles that you can use to unlock your body’s full potential, answering questions like:-How does exercise help mitochondria improve your muscles and your brain?-What nutrients do mitochondria thrive on, and how is your gut microbiome involved?-How can developing better sleeping habits improve your mitochondrial health?-Why relaxing and managing stress will reduce damage to your mitochondria?-How can you protect your mitochondria from toxins in the environment?-Why mitochondria are the key to healthy aging We are only as healthy as our mitochondria. Dysfunction of these organelles has been linked to diseases and conditions such as Alzheimer’s disease, type 2 diabetes, heart diseases, cancer, depression, autism spectrum disorder, chronic fatigue syndrome, and infertility. Now, the remarkable progress in understanding the mitochondrial role in these ailments will shape the future of medicine. Packed with surprising facts, you’ll read about “mitochondrial Eve” who lived in Africa 200,000 years ago; tiny rotors that spin inside your body at fantastic speed; how cancer cells steal mitochondria from immune cells; how mitochondria help shape a baby’s fingers and brain; how mitochondria in your thighs are linked to your cognitive capacity, and more. Skillfully weaving cutting-edge scientific discoveries, expert testimonies, personal stories, and practical insights, The Life Machines is inspiring and hopeful, empowering you to adopt lifestyle changes that will benefit the smallest—and yet most crucial—parts of the human body.

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today''s consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster."In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere.Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.From the Hardcover edition.

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to:* Generate genuine buzz both online and off.* Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.* Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.

“This delightful, enthusiastic book will change your life.” —Daniel E. Lieberman, author of Exercised Improve your lifelong health and well-being by understanding what mitochondria really do for you, and how through small lifestyle changes, these awe-inspiring powerhouses can better your life.Have you ever wondered what makes every heartbeat, every thought, and every movement possible? Meet your mitochondria—tiny but mighty organelles that are the true engines of life. These organelles are popularly known as the “powerhouses of the cell,” but new research shows that the mitochondria do more than just convert food into energy—they’re orchestrators of critical functions that keep you healthy and alive. This groundbreaking book by a leading scientist from Stanford University School of Medicine and her bestselling author husband, is the first to provide a comprehensive yet easy-to-understand look at mitochondria and their vital role in human health. Dysfunction of the organelles has been linked to diseases and conditions such as Alzheimer’s disease, type 2 diabetes, heart diseases, cancer, depression, autism spectrum disorder, chronic fatigue syndrome, and infertility. The Life Machines provides practical and fundamental principles that you can use to unlock your body’s full potential, answering questions like: -How does exercise help mitochondria improve your muscles and your brain?-What nutrients do mitochondria thrive on, and how is your gut microbiome involved?-How can better sleeping habits improve your mitochondrial health?-Why relaxing and managing stress will reduce damage to your mitochondria? -Why protecting your mitochondria is key to healthy aging?Skillfully weaving cutting-edge scientific discoveries, expert testimonies, personal stories, and practical insights, The Life Machines is inspiring and hopeful, empowering you to adopt lifestyle changes that will benefit the smallest—and yet most crucial—parts of the human body.

Improve your lifelong health and well-being by understanding what mitochondria really do for you, and how through small lifestyle changes, these awe-inspiring powerhouses can better your life.Have you ever wondered what makes every heartbeat, every thought, and every movement possible? Meet your mitochondriatiny but mighty organelles that are the true engines of life. These organelles are popularly known as the '';powerhouses of the cell,'' but new research shows that the mitochondria do more than just convert food into energythey''re orchestrators of critical functions that keep you healthy and alive. This groundbreaking book by a leading scientist from Stanford University School of Medicine and her husband, a bestselling author, is the first to provide a comprehensive yet easy-to-understand look at mitochondria and their vital role in human health. It is based on the premise that healthy mitochondria are the key to healthy cells and, thus, to healthy tissues, healthy organs, and a healthy body. The Life Machines provides practical and fundamental principles that you can use to unlock your body''s full potential, answering questions like: -How does exercise help mitochondria improve your muscles and your brain? -What nutrients do mitochondria thrive on, and how is your gut microbiome involved? -How can developing better sleeping habits improve your mitochondrial health? -Why relaxing and managing stress will reduce damage to your mitochondria? -How can you protect your mitochondria from toxins in the environment? -Why mitochondria are the key to healthy aging We are only as healthy as our mitochondria. Dysfunction of these organelles has been linked to diseases and conditions such as Alzheimer''s disease, type 2 diabetes, heart diseases, cancer, depression, autism spectrum disorder, chronic fatigue syndrome, and infertility. Now, the remarkable progress in understanding the mitochondrial role in these ailments will shape the future of medicine. Packed with surprising facts, you''ll read about '';mitochondrial Eve'' who lived in Africa 200,000 years ago; tiny rotors that spin inside your body at fantastic speed; how cancer cells steal mitochondria from immune cells; how mitochondria help shape a baby''s fingers and brain; how mitochondria in your thighs are linked to your cognitive capacity, and more. Skillfully weaving cutting-edge scientific discoveries, expert testimonies, personal stories, and practical insights, The Life Machines is inspiring and hopeful, empowering you to adopt lifestyle changes that will benefit the smallestand yet most crucialparts of the human body.

Buzz is the most valuable marketing tool there is - and yet it''s under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.

The new edition of this leading text atlas on corneal topography has been updated to include the latest advances in technology, such as Pentacam and Orbscan. The principles and theory underlying each technology are first clearly explained, and clinical applications are then examined. The authors describe how to use the different technologies and devices, explain the clinical readout with illustrations of normal corneal topography, discuss applications and findings in common disease states, and present the appearances after various corneal surgical procedures. The pros and cons of each system are highlighted. This up-to-date, superbly illustrated book is the most comprehensive guide to corneal topography currently available. It is anticipated that this second edition will become the seminal corneal topography textbook for all with an interest in corneal disease and its management, and refractive surgery.

The new edition of this leading text atlas on corneal topography has been updated to include the latest advances in technology, such as Pentacam and Orbscan. The principles and theory underlying each technology are first clearly explained, and clinical applications are then examined. The authors describe how to use the different technologies and devices, explain the clinical readout with illustrations of normal corneal topography, discuss applications and findings in common disease states, and present the appearances after various corneal surgical procedures. The pros and cons of each system are highlighted. This up-to-date, superbly illustrated book is the most comprehensive guide to corneal topography currently available. It is anticipated that this second edition will become the seminal corneal topography textbook for all with an interest in corneal disease and its management, and refractive surgery.