Itamar Simonson – författare
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1 produkter
Absolute Value
What Really Influences Customers in the Age of (Nearly) Perfect Information
Av Emanuel Rosen, Itamar Simonson
E-bok, 2014
159 kr
Lägg i varukorg
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people …
