The History of Marketing Thought

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

• Volume OnePART ONE: THE DEVELOPMENT OF MARKETING THOUGHT: AN OVERVIEWPre-20th Century Marketing ThoughtThe Role of Marketing in Early Theories of Economic Development - D F DixonMarketing Structure and the Theory of Economic Interdependence - D F DixonEarly Analytical DevelopmentsSome Late 19th Century Antecedents of Marketing Theory - D F DixonEmerging Macromarketing Concepts - D F DixonFrom Socrates to Alfred MarshallThe First Dialogue on Macromarketing - E H ShawAppraisal of Contributions to Marketing Thought by 19th Century Liberal Economists - F G CoolsenEarly Development of the Marketing DisciplineThe First Decade of Marketing Literature - P D ConverseInfluences on the Development of Marketing Thought - R Bartels1900-1923Early Development of the Philosophy of Marketing Thought - D G B Jones and D D MoniesonHistorical Surveys of the Development of Marketing ThoughtA History of Marketing Thought - D G B Jones and E H ShawScholarly Research in Marketing - W L Wilkie and E S MooreExploring the ′Four Eras′ of Thought DevelopmentPART TWO: THE PIONEERS OF MARKETING THOUGHTEarly Teachers of Marketing - H H MaynardContribution of Women to U S Marketing Thought - M E Zukerman and M L CarskyHugh Elmer Agnew - W J McKeonRalph F Breyer - R W CoxArthur Norris Brisco - J H WingateRalph Starr Butler - J P WoodPaul Terry Cherrington - A M CrossleyFred Emerson Clark - R M ClewettPaul Dulaney Converse - H W HuegyBiography and the History of Marketing Thought - D G B JonesHenry Charles Taylor and Edward David JonesMelvin T Copeland - M P McNairHenry E Erdman - G L MehrenEdward A Filene and Lincoln Filene - D BloomfieldBenjamin Horace Hibbard - H E ErdmanGeorge Burton Hotchkiss - D B LucasLeverett Samuel Lyon - N H EngleHarold H Maynard - T N BeckmanVolume TwoEdwin Griswold Nourse - E T GretherPaul Henry Nystrom - D J DuncanCharles Coolidge Parlin - W AldersonStanley B Resor - L W JacobsClarence Saunders - P E RockwoodWalter Dill Scott - E C LynchPioneer Industrial PsychologistArch W Shaw - M T CopelandDaniel Starch - N H BordenHarry R Tosdal - R M CunninghamRonald Snow Vaile - E T GretherLouis D H Weld - D R G CowanSimon Litman (1873-1965) - D G B JonesPioneer Marketing ScholarTheodore N Beckman (1895-1973) - D G B JonesExternal Manifestations of the ManRobert Bartels and the History of Marketing Thought - E Shaw and R TamiliaInfluences on the Development of Marketing Thought, 1950-1987 - R BartelsWroe Anderson - B WooliscroftA LifeMy Life on Mt Olympus - S C HollanderSidney Levy - G E HarrisChallenging the Philosophical Assumptions of MarketingPART THREE: CONTEXTUALIZING THE DEVELOPMENT OF MARKETING THOUGHTContextualizing the Development of Marketing ThoughtForces Impinging on Long-Term Business-to-Business Relationships in the United States - W W Keep, S C Hollander and R DickinsonAn Historical PerspectiveMarketing and the Public / Marketing and the Enterpriser - P WhiteMarketing Management Concepts - B J La Londe and E J MorrisonYesterday and TodayThe Ordering of Marketing Theory - M TadajewskiThe Influence of McCarthyism and the Cold WarRemembering Motivation Research - M TadajewskiToward an Alternative Genealogy of Interpretive Consumer ResearchCounterculture, Criticisms and Crisis - M J Arnold and J E FisherAssessing the Effect of the Sixties on Marketing ThoughtVolume ThreeThe Schools of Thought in MarketingA History of Schools of Thought in Marketing - E H Shaw and D G B JonesThe Functions SchoolThe Rise and Fall of the Functionalist Approach to Marketing - S D Hunt and J GoolsbyA Paradigm Displacement PerspectiveSome Problems in Market Distribution - A W ShawThe Commodities SchoolPrinciples of Merchandising - M T CopelandThe Commodity Approach in Marketing Research - W Zinn and S D JohnsonIs It Really Obsolete?The Institutional ApproachMarketing Functions and Mercantile Organization - L D H WeldOrigins of the Institutional Approach in Marketing - D G B Jones and D D MoniesonInter-Regional Trade SchoolThe Law of Retail Gravitation - W J ReillyNew Laws of Retail Gravitation - P D ConverseMarketing Management SchoolThe Marketing Philosophy as a Way of Business Life - F J BorschThe Marketing Revolution - R J KeithHow Modern Is ′Modern′ Marketing? Marketing′s Evolution and Myth of the ′Production′ Era - R A FullertonThe Marketing Concept - S C HollanderA D[ac]e[gr]a VuEvolving to a New Dominant Logic for Marketing - S Vargo and R F LuschConsumer Behaviour SchoolEconomics, Psychology and the Literature of the Subdiscipline of Consumer Behavior - R MittelstaedtScholarly Traditions and the European Roots of American Consumer Research - H H KassarjianMacromarketing SchoolPre-Aldersonian Antecedents to Macromarketing - R SavittInsights from the Textual LiteratureConsumer Sovereignty, Democracy and the Marketing Concept - D F DixonA Macromarketing PerspectiveMacromarketing - R Layton and S GrossbartPast, Present and Possible FutureExchange SchoolToward a Formal Theory of Transactions and Transvections - W Alderson and M W MilesMarketing as Exchange - R P BagozziOn Defining Marketing - C Gr[um]onroosFinding a New Roadmap for Marketing