SAGE Library in Marketing – serie
Visar alla böcker i serien SAGE Library in Marketing. Handla med fri frakt och snabb leverans.
11 produkter
New Directions in Critical Marketing Studies
Av Mark Tadajewski, Robert Cluley
Inbunden, 2013
11868 kr
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This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the …
Philosophy of Marketing
Av Mark Tadajewski, John O'Shaughnessy m. fl.
Inbunden, 2013
14298 kr
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The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must …
Advertising
Inbunden, 2009
8545 kr
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The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic and often political lines. This eclectic, extensive and inclusive collection draws together the diverse literature with a view to organising and making sense of the state of play of …
Marketing Ethics
Av N Craig Smith, Patrick E. Murphy
Inbunden, 2012
12837 kr
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The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; …
New Directions in Consumer Research
Av Paul Hewer, Kathy Hamilton m. fl.
Inbunden, 2015
10888 kr
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This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive …
Marketing in China
Av Yonggui Wang
Inbunden, 2016
10888 kr
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Modern marketing was introduced to China in the 1990s by the Western powers of North America and Europe. However, the approaches taken in China have been greatly influenced by the country′s unique characteristics and its political and economic environment. Using a range of academic papers from the …
The History of Marketing Thought
Av Mark Tadajewski, Brian Jones
Inbunden, 2008
7506 kr
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This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has …
Critical Marketing Studies
Av Mark Tadajewski, Pauline Maclaran
Inbunden, 2009
7344 kr
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This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change. As a practical exercise, marketing is concerned with meeting and satisfying customer needs, …
Brand Management
Inbunden, 2009
10138 kr
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Branding is one of the most important, and arguably the most visible, manifestations of ′marketing′. Brands are not just important for identifying products, they also add greatly to the value of companies and they are fiercely protected by the companies they represent and can be the subject of …
Macromarketing
Av Stanley Shapiro, Mark Tadajewski m. fl.
Inbunden, 2009
9919 kr
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The macro side of marketing takes the subject beyond the realm of commerce and into the wider societal context, looking at the marketing process in its entirety. We have long been suspicious of the negative side of the marketing process, exemplified in credit card debt, poor diet, smoking and …
Business-to-Business Marketing
Av Nick Ellis, Mark Tadajewski m. fl.
Inbunden, 2011
10138 kr
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This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its …
