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  1. Yonggui Wang - Marketing in China, Inbunden. Tillgänglighet: Tillfälligt slut

    Marketing in China

    Av Yonggui Wang

    Inbunden, 2016

    10888 kr

    Tillfälligt slut

    Modern marketing was introduced to China in the 1990s by the Western powers of North America and Europe. However, the approaches taken in China have been greatly influenced by the country′s unique characteristics and its political and economic environment. Using a range of academic papers from the …