Patrick E. Murphy – författare
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9 produkter
Marketing and the Common Good
Essays from Notre Dame on Societal Impact
Av Patrick E. Murphy, John F. Sherry
Inbunden, 2013
2264 kr
Lägg i varukorg
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the …
Marketing and the Common Good
Essays from Notre Dame on Societal Impact
Av Patrick E. Murphy, John F. Sherry
Häftad, 2014
866 kr
Lägg i varukorg
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the …
Marketing and the Common Good
Essays from Notre Dame on Societal Impact
Av Patrick E. Murphy, John F. Sherry Jr.
E-bok, 2013
945 kr
Lägg i varukorg
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the …
Marketing and the Common Good
Essays from Notre Dame on Societal Impact
Av Patrick E. Murphy, John F. Sherry Jr.
E-bok, 2013
945 kr
Lägg i varukorg
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the …
Ethics in Marketing
International cases and perspectives
Av Patrick E. Murphy, Gene R. Laczniak m. fl.
Inbunden, 2016
2632 kr
Lägg i varukorg
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such …
Ethics in Marketing
International cases and perspectives
Av Patrick E. Murphy, Gene R. Laczniak m. fl.
Häftad, 2016
1009 kr
Lägg i varukorg
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such …
Ethics in Marketing
International cases and perspectives
Av Fiona Harris, Gene R. Laczniak m. fl.
E-bok, 2016
1195 kr
Lägg i varukorg
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing''s domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues …
Ethical Innovation in Business and the Economy
Av Georges Enderle, Patrick E. Murphy
Inbunden, 2015
2321 kr
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Innovation has become a buzzword that promises dramatic changes in almost every field of business. Absent from this attention is a serious discussion of the ethical sides of dramatic change. To address this, editors Georges Enderle and Patrick E. Murphy gather a team of experts to fully examine the …
Marketing Ethics
Av N Craig Smith, Patrick E. Murphy
Inbunden, 2012
12837 kr
Tillfälligt slut
The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; …
