Fiona Harris - Böcker
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4 produkter
4 produkter
2 446 kr
Skickas inom 10-15 vardagar
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
941 kr
Skickas inom 10-15 vardagar
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
100 kr
Skickas
Australian Matildas and World Cup superstar Sam Kerr teams up with Aki Fukuoka to bring young readers this fun and inspiring illustrated series about soccer, school, sport, friendship, dealing with bullies and following your dreams. Sam Kerr is an Aussie rules football fan through and through. But when she’s excluded from her team she doesn’t know what to do. Netball? No thanks. Chess? Bleugh.Her best friends Dylan and Indi think she should flip from AFL to soccer – and it doesn’t seem so bad at first. The coach is OK. The team seems nice enough …But with Chelsea the school bully on her case and the pressure of learning new rules weighing her down, will it all be too much? Will Sam give up – or will she make the flip?‘A fun book packed with cool illustrations. It follows themes of family and perseverance that will totes leave you feeling inspired!’ Total Girl
104 kr
Kommande
After missing his eagerly awaited trial to play for the Under Sixteens Firsts, fourteen-year-old Harry Portelli has no choice but to play with the worst training team in the school.The Redbacks are a mess. They can't pass. They can't shoot. They can't win. This is not the future either Harry or his dad imagined. Harry has to dig deep to work out what basketball means to him and, with the help of surprising new friendships, he rediscovers his love for the sport as the Redbacks start to play like a team. And then the school arranges a derby, the Redbacks against the Firsts, and Harry's heart sinks - the Redbacks are bound to be destroyed. But is winning all that matters? Harry learns that sometimes the sweetest shot is the one you get on the rebound. A fast-paced feel-good story guaranteed to capture the imagination of readers of all levels by the bestselling author of Liz Watson's Diary of a Netball Star and Sam Kerr's Kicking Goals.Perfect for: - Readers 10+ who love uplifting stories about sport and overcoming the odds - Kids who loved reading series fiction like Patty Mills' Game Day and Sam Kerr's Kicking Goals and are ready for the next level- Parents, teachers and librarians seeking shorter fast-paced books that appeal to less confident readers - Middle-grade readers who love Ted Lasso