Intercultural Communication & Ideology

Adrian Holliday is Professor of Applied Linguistics at Canterbury Christ Church University

Taking on issues normally left in the margins, the author of Intercultural Communication and Ideology has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, Adrian Holliday shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clearMolefi Kete AsanteProfessor, Department of African American Studies at Temple University and author of ′Erasing Racism: The Survival of the American Nation′Adrian Holliday’s highly readable and thought provoking volume is a welcome addition to the existing body of work on Intercultural Communication and Ideology. The rich dataset and analysis of well selected excerpts challenge essentialistic understandings of the notion of culture and linguistic behaviour. With its comprehensive coverage of studies in the field and critical discussion of dominant theoretical paradigms, this refreshing book provides a valuable resource for both students and experienced researchers but also everyone interested in Intercultural Communication. An authoritative and open minded book the field will embraceJo AngouriSenior Lecturer in Linguistics and Intercultural Communication, University of the West of England, BristolFor interculturalists who feel limited by the essentialistic constraints of the individualismllectivism divide and by the West′s propensity to define culture as nationality, Intercultural Communication and Ideology offers a refreshing and more complex frame for analyzing and theorizing intercultural communication. Advocating a critical cosmopolitan approach as analytical frame, Holliday attends to the influence of ideology and the marginalization of non-Western cultural realities typical within traditional schools of thought in intercultural communication studies. A must read for those interested in understanding and analyzing intercultural interactions in more complex ways than offered by traditional Western perspectivesDreama G. MoonProfessor, California State University, San Marcos, CA, USA

• Preface and methodologyChapter 1: Key DiscussionsEssentialismNeo-EssentialismCosmopolitanismImagined Certainty versus Acknowledged ComplexityChapter 2: Critical Cultural AwarenessModels of AwarenessA Reconstructed NarrativeCritical InterpretivismA Decentred ReadingOpening up Cultural PossibilitiesChapter 3: Cultural ComplexityInformantsAn Emergent MethodologyStatements of Cultural IdentityCompeting Social TheoriesComplexity and PoliticsThinking about ChinaChapter 4: The Indelible Politics of Self and OtherOtheringThe Morality of ′Helping′Struggling with Identity RecognitionUnderstanding the Discourse Politics of OtheringChapter 5: Un-Noticed Periphery IdentitiesClaiming the World′Westernization′ and ModernityChapter 6: A Grammar of CultureNegotiating CultureParticular Content and Universal ProcessParticular Social and Political StructuresParticular Cultural ProductsUnderlying Universal Cultural ProcessesChapter 7: Discourses of Cultural DisbeliefPenetrating Professional DiscoursesSustained DisbeliefThe Intercultural Line and the Third SpaceChapter 8: Creative Cultural EngagementQing and the SeminarLearning from the MarginsChapter 9: Culture, Real or Imagined?The Centrality of IdeologyThe Fact of IdeologyCultural RealismConclusionGlossary