Successful Qualitative Research

Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand. She is a feminist and critical (health) psychologist and teaches around gender and psychology and critical health psychology at undergraduate and graduate levels. When she gets time for it, her research (sometimes in collaboration with Victoria Clarke) explores the intersecting areas of gender, bodies, sex/sexuality, health, and (now) food. She is on Twitter @ginnybraun, where sometimes her tweets about qualitative research, usually in that case a retweet of an awesome thread by Victoria. Victoria Clarke is an Associate Professor in Qualitative and Critical Psychology in the Department of Health and Social Sciences at the University of the West of England (UWE), Bristol, where she teaches about qualitative methods, and gender and sexuality, and supervises student research, on a variety of undergraduate and postgraduate programmes. When she′s not busy collaborating with Virginia Braun, she has conducted research in the intersecting areas of gender and sexuality, family and relationships, and appearance and embodiment. She is also active on Twitter – mainly tweeting about thematic analysis and qualitative research @drvicclarke.

′Like water wings for the qualitative research beginner, Successful Qualitative Research: A Practical Guide for Beginners gracefully supports methodological novices until they learn to swim elegantly, on their own, in qualitative waters… As a teacher, researcher or a student, you will want to thank the gifted methodologists Braun and Clarke for making it all seem so easy′Michelle FineThe City University of New York, NY, USA ′This is an admirably useful textbook that provides an uncommonly accessible, practical, and absorbing introduction for beginners to qualitative research′ Eva MagnussonUmeå University, UMEÅ, Sweden ′A clear, engaging and intelligent qualitative research guide which will greatly appeal to students new to this area. The authors should be commended for their lively style and attention to often hidden processes and practices involved in successful qualitative research′ Brendan GoughLeeds Metropolitan University ′This book provides an excellent introduction to qualitative research, combining in-depth explanation of the distinctive nature and goals of qualitative research methods with practical tips and helpful examples for beginners′Lucy YardleyUniversity of Southampton ′Virginia Braun and Victoria Clarke present a clear and comprehensive road map for executing a successful qualitative study. They do so in a very engaging way that really brings the process to life for the reader. This book will be an essential read for anyone contemplating a qualitative research project′Guy FaulknerUniversity of Toronto

• AcknowledgementsPART ONE: Successfully Getting Started in Qualitative ResearchChapter One: Some Very Important Starting InformationChapter Two: 10 Fundamentals of Qualitative ResearchChapter Three: Planning and Designing Qualitative ResearchPART TWO: Sucessfully Collecting Qualitative DataChapter Four: Interactive Data Collection 1: InterviewsChapter Five: Interactive Data Collection 2: Focus GroupsChapter Six: Textual Data Collection: Surveys, Stories, Diaries and Secondary SourcesPART THREE: Successfully analysing Qualitative DataChapter Seven: Preparing Audio Data for Analysis: TranscriptionChapter Eight: Moving Towards AnalysisChapter Nine: First Analytic Steps: Familiarization and Data CodingChapter Ten: Identifying Patterns across DataChapter Eleven: Analyzing and Interpreting Patterns Across DataPART FOUR: Successfully Completing Qualitative ResearchChapter Twelve: Quality Criteria and Techniques for Qualitative ResearchChapter Thirteen: Writing and Communicating Qualitative Research