Sam Dzever is Professor of Management at TELECOM & Management SudParis (ex INT), France. Jacques Jaussaud is Professor of management Sciences at the University of Pau, France.Bernadette Andreosso-O'Callaghan is Jean Monnet Professor of European Economic Integration and Director of the Euro-Asia Centre, University of Limerick, Ireland.

• Introduction. Chapter 1. Evolving Corporate Cultures in Asia: Employee Relations of Finnish Companies in China (Kristiina KORHONEN, Erja KETTUNEN and Ritta KOSONEN).Chapter 2. To What Extent are the EU and Asian Economies Vulnerable (Bernadette ANDREOSSO-O"CALLAGHAN and Jean-Pascal BASSINO)?Chapter 3. Intermodal Logistics Developments in North-East Asia: Challenges and Directions for Progress (Burkhard E. HORN and Sam DZEVER).Chapter 4. China or ASEAN? Internationalization of Japanese Firms in East Asia since the 1980s (Pierre Van Der Eng).Chapter 5. The Impact of RFID on Pharmaceutical Supply Chains in Asia and Europe (Kalyan Raghav BOLLAMPALLY and Sam DZEVER).Chapter 6. The Manufacturing Keiretsu: A Changing Inter-Company Network? The Case of the Car Industry (Nabyla DAIDJ, Elodie GARDET and Caroline MOTHE).Chapter 7. PBR and MVA Factors in Japanese Stock Market Returns (Sophie NIVOIX).Chapter 8. Real Exchange Rate and Japanese Exports to China and the USA (Jacques Jaussaud and Serge Rey).Chapter 9. The Evolution of China's Private Enterprises: Challenges and opportunities (Robert Taylor).Chapter 10. International Strategic Alliances in China: The Perspective of the Chinese Partner (Zhibin Zhao and Jacques Jaussaud).Chapter 11. Management Localization in China: Four Concrete Case Studies (Ligngang GAYOL-SONG).Chapter 12. Brand Management Strategies to Enhance Customer Value in the Chinese Telecom Market (Chun HU and Sam DZEVER).List of Authors.Index.