Inbunden, Engelska, 2008
Internationalisation of Mobile Telecommunications
Strategic Challenges in a Global Market
Av Peter Curwen, Jason Whalley
2100 kr
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Beskrivning
Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based upon the Asia-Pacific, African, European, Latin American and North American regions before moving on to take a worldwide perspective. The authors place these mobile operators within a wider business context via a broad ten-year appraisal of the companies involved in the entire telecommunications, media and technology (TMT) sector. The issue as to whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is negative. Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators' international strategies. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.
Produktinformation
- Utgivningsdatum: 2008-11-28
- Mått: 156 x 234 x undefined mm
- Format: Inbunden
- Språk: Engelska
- Förlag: Edward Elgar Publishing Ltd
- ISBN: 9781848441118
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Mer om författaren
Peter Curwen, Visiting Professor of Mobile Communications, Northumbria University, UK and Jason Whalley, Professor of Digital Economy, Northumbria University, UK
Recensioner i media
'. . . the authors have a pleasant approach to arranging and commenting on their facts, which makes the book readable. . . readers wanting quantitative data about mobile networks, on which qualitative theories can be based, will be very well satisfied.'
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