Experience of Thinking

Christian Unkelbach is Professor for General Psychology at the University of Cologne, Germany. He is currently Associate Editor of the journals Experimental Psychology and Social Psychology. His research focuses on processing fluency, valence asymmetries, prejudice against Muslims, and sport psychology. He has authored numerous articles in international journals covering these topics. Rainer Greifeneder is Professor for Social Psychology at the University of Basel, Switzerland. His research focuses on experiences of thinking, affective feelings, intuitive decision making, consumer choice, and ostracism. He has authored numerous articles in international journals covering these topics.

"This superb volume draws attention to the significance of cognitive fluency as a fundamental process underlying human judgment and behavior. The editors, both experts in this field attracted a remarkable number of distinguished international scientists for this book covering a wide range of phenomena – from self evaluation to person judgment, over consumer research, motivation science and self regulation. The book testifies to the breadth of fluency and related experiences and is definitely a “must” for researchers and PhD students in psychology. It is highly instructive to learn about the progress the field has made in the recent past to better understand how feelings and cognition interact!" - Jens Förster, University of Amsterdam, The Netherlands "The book provides an excellent overview about subjective experiences in thinking. The list of contributors is impressive and the single chapters fulfilled the high expectations that I had. An interesting, enjoyable, and "fluent" read recommendable for students and social cognition researchers alike." - Tina Glaser, University of Bielefeld, Germany

• Greifeneder & Unkelbach Experiencing Thinking Part 1: Foundations of Fluency Research Unkelbach & Greifeneder A general model of fluency effects in judgment and decision making Topolinski The sources of fluency: Identifying the underlying mechanisms of fluency effects Garcia-Marques, Mackie, Claypool, & Garcia-Marques Once more with feeling! Familiarity and positivity as integral consequences of previous exposure Hansen & Wänke Fluency in Context: Discrepancy Makes Processing Experiences Informative Part 2: Classic Fluency Effects in New Perspective Wänke Almost everything you always wanted to know about ease-of-retrieval effects Brinol, Tormala, & Petty Ease and Persuasion: Multiple Processes, Meanings, and Effects Häfner Assimilation or contrast? How fluency channels comparison processing Halberstadt & Winkielman When good blends go bad: How fluency can explain when we like and dislike ambiguity Part 3: The Usefulness of Fluency Oppenheimer & Alter The Fluency Sleeper Effect: Disfluency Today Promotes Fluency Tomorrow Reber Critical Feeling: The Strategic Use of Processing Fluency Herzog & Hertwig The Ecological Validity of Fluency Greifeneder, Bless, & Scholl About swift defaults and sophisticated safety nets: A process perspective on fluency’s validity in judgment Part 4: Final Assessment Fiedler Fluency and Behavior Regulation: Adaptive and Maladaptive Consequences of a Good Feeling Unkelbach & Greifeneder Thinking about experiences of thinking: What have learned and where do we go from here