Modern American Wine Industry

Market Formation and Growth in North Carolina

AvIan M Taplin

Inbunden, Engelska, 2011

Del i serien Studies in Business History

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Beskrivning

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

Produktinformation

Utgivningsdatum:2011-02-01
Mått:156 x 234 x 16 mm
Vikt:453 g
Format:Inbunden
Språk:Engelska
Serie:Studies in Business History
Antal sidor:224
Förlag:Taylor & Francis Ltd
ISBN:9781848931367

Utforska kategorier

Servicesektorn inom Ekonomi och Ledarskap
Amerikas historia inom Historia och arkeologi
Vinodling inom Naturvetenskap och teknik

Recensioner i media

'This engaging interdisciplinary study will likely interest a broad audience of business historians and economic geographers ... will be of tremendous value to future historians of the larger American wine industry.' Business History Review 'Readers of this book should focus on the lively narrative punctuated by quotations from Taplin's numerous interviews with winery owners and winemakers.' Journal of Wine Economics

Innehållsförteckning

Preface; Introduction; Chapter 1 Districts, Networks and Knowledge Brokering; Chapter 2 From the Beginnings to Prohibition; Chapter 3 Post-Prohibition to the 1990s; Chapter 4 Emergence of a Wine Cluster; Chapter 5 Market Growth, Differentiation and Legitimacy; Chapter 6 Cluster Consolidation: Networks, Quality and Wine Tourism; Conclusion;