Consumerology

The Truth about Consumers and the Psychology of Shopping

AvPhilip Graves

Häftad, Engelska, 2013

167 kr

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Beskrivning

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

Produktinformation

Utgivningsdatum:2013-01-24
Mått:136 x 214 x 24 mm
Vikt:240 g
Format:Häftad
Språk:Engelska
Antal sidor:240
Upplaga:2
Förlag:John Murray Press
ISBN:9781857885767

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Philip Graves is a consumer behaviour consultant, author and speaker, and he has been described as one of the world s leading consumer behaviour experts (Kevin Hogan). Through his consultancy, he has advised numerous businesses, including Sky, ITV, HSBC, BBC, Lloyds Banking Group, and Virgin Media. In addition, he has spoken to audiences around the world, including the UK Cabinet Office, the European Union Consumer Affairs Unit, The Royal Agricultural Society, BBC Radio 5 Live, BBC Radio Scotland, and America s Morning News. He currently writes a column on consumer psychology for the Chartered Institute of Marketing magazine. Alongside his own business, Shift Consultancy, Philip is an associate of Frontier Economics. See his website at www.philipgraves.net