Bokus
Gillian Doyle - Economics of the Mass Media, Inbunden

Inbunden, Engelska, 2006

Economics of the Mass Media

Av Gillian Doyle

Del 199 i serien The International Library of Critical Writings in Economics series

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Beskrivning
The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.
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Edited by Gillian Doyle, Centre for Cultural Policy Research (CCPR), University of Glasgow, UK and Visiting Professor in Media Economics, Institute of Media and Communications (IMJ), University of Oslo, Norway

Recensioner i media

'This collection (skillfully edited by Gillian Doyle) is a very useful introduction to some of these issues which now characterise broadcasting around the globe. The emphasis is on public broadcasting (free-to-air television in particular), but there are also discussions of radio, print media, the creative industries, and perceived or possible impacts of new technology.'

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