Economics of the Mass Media

Edited by Gillian Doyle, Centre for Cultural Policy Research (CCPR), University of Glasgow, UK and Visiting Professor in Media Economics, Institute of Media and Communications (IMJ), University of Oslo, Norway

'This collection (skillfully edited by Gillian Doyle) is a very useful introduction to some of these issues which now characterise broadcasting around the globe. The emphasis is on public broadcasting (free-to-air television in particular), but there are also discussions of radio, print media, the creative industries, and perceived or possible impacts of new technology.'

• Contents:AcknowledgementsIntroduction Gillian DoylePART ITHE NATURE OF MEDIA ECONOMICS 1. James Owers, Rod Carveth and Alison Alexander (2004), ‘An Introduction to Media Economic Theory and Practice’2. Christopher Gasson (1996), ‘The Media Sector’3. Richard Collins, Nicholas Garnham and Gareth Locksley (1988), ‘The Peacock Committee and the Economic Analysis of Broadcasting’4. Richard E. Caves (2003), ‘Contracts Between Art and Commerce’5. Douglas Gomery (1989), ‘Media Economics: Terms of Analysis’6. Michael O. Wirth and Harry Bloch (1995), ‘Industrial Organization Theory and Media Industry Analysis’PART IIPUBLIC PURPOSES 7. Glenn Withers (2003), ‘Broadcasting’8. Andrew Graham (1999), ‘Broadcasting Policy in the Multimedia Age’9. Gavyn Davies [Chairman](1999), ‘Market Failures in Broadcasting’10. Sir Alan Peacock (1996), ‘The Political Economy of Broadcasting’11. Martin Cave, Richard Collins and Peter Crowther (2004), ‘Regulating the BBC’12. John O’Hagan and Michael Jennings (2003), ‘Public Service Broadcasting in Europe: Rationale, Licence Fee and Other Issues’PART IIIEXPANSION, DIVERSIFICATION AND CONCENTRATION 13. Karl Erik Gustafsson (1995), ‘Origins and Dynamics of Concentration’14. Alan B. Albarran and John Dimmick (1996), ‘Concentration and Economies of Multiformity in the Communication Industries’15. Alfonso Sánchez-Tabernero and Miguel Carvajal (2002), ‘Strategies’16. Gillian Doyle (2002), ‘Corporate Strategies’17. Robert G. Picard (1996), ‘The Rise and Fall of Communication Empires’18. Castulus Kolo and Patrick Vogt (2003), ‘Strategies for Growth in the Media and Communications Industry: Does Size Really Matter?’PART IVBUSINESS STRATEGIES 19. Colin Hoskins, Stuart McFadyen and Adam Finn (1997), ‘Business Issues and Strategies’20. Jeanette Steemers (2004), ‘Process and Product – The Global Trade in Television Programmes’21. Piet Bakker (2002), ‘Free Daily Newspapers – Business Models and Strategies’22. Marc Bourreau (2003), ‘Mimicking vs. Counter-programming Strategies for Television Programs’23. Simone Murray (2005), ‘Brand Loyalties: Rethinking Content Within Global Corporate Media’PART VAUDIENCES 24. Philip M. Napoli (2001), ‘The Audience Product and the New Media Environment: Implications for the Economics of Media Industries’25. James G. Webster (2005), ‘Beneath the Veneer of Fragmentation: Television Audience Polarization in a Multichannel World’26. Steven S. Wildman (2003), ‘Modelling the Ad Revenue Potential of Media Audiences: An Underdeveloped Side of Media Economics’27. Philip M. Napoli (2002), ‘Audience Valuation and Minority Media: An Analysis of the Determinants of the Value of Radio Audiences’PART VINEW TECHNOLOGY 28. Allan Brown (2002), ‘Different Paths: A Comparison of the Introduction of Digital Terrestrial Television in Australia and Finland’29. Andrew Graham (2001), ‘The Assessment: Economics of the Internet’30. Peter Goodwin (1998), ‘Concentration: Does the Digital Revolution Change the Basic Rules of Media Economics?’31. Robert G. Picard (2000), ‘Changing Business Models of Online Content Services: Their Implications for Multimedia and Other Content Producers’32. Sylvia M. Chan-Olmstead and Louisa S. Ha (2003), ‘Internet Business Models for Broadcasters: How Television Stations Perceive and Integrate the Internet’33. Ruth Towse (2004), ‘Copyright and Economics’Name Index