Gillian Doyle – författare
1 162 kr
Skickas inom 11-20 vardagar
3 176 kr
Skickas inom 3-6 vardagar
Media Ownership:
- Investigates the commercial and strategic advantages of consolidation and cross-media expansion
- Examines the socio-political and cultural implications of media concentration
- Analyzes how policy makers have responded to media concentration and convergence
- Assesses the relationship between media ownership and economic performance
- Looks at the balance of power between politicians and media owners
This book offers an up-to-date critical overview of the contemporary media environment, as such it will be an essential text for all those with an interest in media economics, media policy, media law and management.
1 643 kr
Skickas inom 3-6 vardagar
Media Ownership:
- Investigates the commercial and strategic advantages of consolidation and cross-media expansion
- Examines the socio-political and cultural implications of media concentration
- Analyzes how policy makers have responded to media concentration and convergence
- Assesses the relationship between media ownership and economic performance
- Looks at the balance of power between politicians and media owners
This book offers an up-to-date critical overview of the contemporary media environment, as such it will be an essential text for all those with an interest in media economics, media policy, media law and management.
236 kr
Kommande
3 072 kr
Skickas inom 3-6 vardagar
Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets.
Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.
611 kr
Skickas inom 5-8 vardagar
Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets.
Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.
550 kr
Läs direkt efter köp
Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets.
Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.
Economics of the Mass Media
5 505 kr
Skickas inom 5-8 vardagar
1 091 kr
Skickas inom 10-15 vardagar
916 kr
Läs direkt efter köp
Focusing on the growing power of transnational media corporations in an increasingly globalized environment for distribution of television content, and on the effects of mergers and acquisitions involving local and independent television production companies, this book examines how current and recent re-structurings in ownership across the television industry reflect changing business models, how they affect creativity and diversity of television output, and to what extent they call for new approaches to regulation and policy. Based on a major study of the UK production sector as a case study, it offers a unique analysis of wider transformations in ownership affecting the television production industry worldwide and of their economic, socio-cultural and policy implications.
766 kr
Skickas inom 10-15 vardagar