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• Preface xi; Chapter 1: Introduction 1; Chester Carlson - an Outstanding Innovator 3; There are Inventions and Then There Are Inventions 5; The Story of Television - Success With Innovation 6; Summary: Effective Innovation 7; Chapter 2: Steps For Successful Innovation 9; The Enterprise Context 11; The Product-Acquisition Context 12; Effective Innovation Process 14; Interactive Activities for Effective Innovation 15; What Latent Needs are Unsatisfied 17; What Technology Integrations Are Important? 19; What Are the Important Market Segments? 20; Barriers to Beware of 20; Watt and the Steam Engine 21; Carlson and Xerography 21; Canon Copier Introduction Into the United States 22; Cylinder-Valve Paving Breaker 22; Lessons Learned 23; Summary 24; Chapter 3: Technology Strategey: Choosing Directions 2; The Challenge of Technology Innovation 27; Market Needs - Opportunities for Innovation 28; Launch Innovations; Market Needs 29; Growth Innovations; Market Needs 30; High-Potential Technologies to Satisfy Market Needs 31; Delphi method 31; Mathematical modeling 31; Scenario analysis 32; Morphological analysis 32; Introduction to TRIZ - Invention on Demand 33; A Periodic Table for Technology 35; Guiding Technology Evolution 38; Phase 1: Analysis of the Past System's Evolution 40; Phase 2: Determination of Strategic Opportunities (High-Potential Inventions) 45; Law of Increasing Degree of Ideality 47; Law of Non-Uniform Evolution of Sub-Systems 48; System Conflicts and Architectural Innovations 52; Law of Transition to a Higher-Level System 55; Law of Increasing Flexibility 59; Law of Transition to Micro-Level 62; Law of Completeness 64; Law of Shortening of Energy Flow Path 66; Law of Harmonization of Rhythms 69; Applying the Laws and Lines of Technological System Evolution 70; Science, Technology, and the Market 74; Summary 75; Chapter 4: Concept Development 77; Functions 81; Actions 83; The Ideal Technological System 84; System-Conflict Diagrams 84; Resolving System Conflicts 85; Resolving System Conflicts: Elimination of the Conflicting Components 85; Ideality Tactic 1 86; Ideality Tactic 2 88; Ideality Tactic 3 92; Resolving System Conflicts: Changing the Conflicting Components 93; Separation of Opposite States in Time - Soldering 95; Separation of Opposite Properties in Time - Paper Feeder 96; Separation of Opposite Properties In Space 97; Separation of Opposite Properties Between the Whole and Its Parts 99; Resolving System Conflict: Eliminating the Harmful Actions 100; Resolving System Conflicts - Conclusion 103; The Basic Technological System: the Substance-Field Model 104; Sufield - Basic Concept 104; Sufields - Further Development 107; Using Sufields to Innovate 107; Structural Changes to Sufield Diagram 108; Changes to Fields 109; Changes to Substances 110; Types of Applications or Objectives 110; Standards For Sufield Transformation 111; Retard Roll 111; Take-away Rolls 112; Summary of Sufields 113; The Algorithm for Inventive Problem Solving 11

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• Preface xi; Chapter 1: Introduction 1; Chester Carlson - an Outstanding Innovator 3; There are Inventions and Then There Are Inventions 5; The Story of Television - Success With Innovation 6; Summary: Effective Innovation 7; Chapter 2: Steps For Successful Innovation 9; The Enterprise Context 11; The Product-Acquisition Context 12; Effective Innovation Process 14; Interactive Activities for Effective Innovation 15; What Latent Needs are Unsatisfied 17; What Technology Integrations Are Important? 19; What Are the Important Market Segments? 20; Barriers to Beware of 20; Watt and the Steam Engine 21; Carlson and Xerography 21; Canon Copier Introduction Into the United States 22; Cylinder-Valve Paving Breaker 22; Lessons Learned 23; Summary 24; Chapter 3: Technology Strategey: Choosing Directions 2; The Challenge of Technology Innovation 27; Market Needs - Opportunities for Innovation 28; Launch Innovations; Market Needs 29; Growth Innovations; Market Needs 30; High-Potential Technologies to Satisfy Market Needs 31; Delphi method 31; Mathematical modeling 31; Scenario analysis 32; Morphological analysis 32; Introduction to TRIZ - Invention on Demand 33; A Periodic Table for Technology 35; Guiding Technology Evolution 38; Phase 1: Analysis of the Past System's Evolution 40; Phase 2: Determination of Strategic Opportunities (High-Potential Inventions) 45; Law of Increasing Degree of Ideality 47; Law of Non-Uniform Evolution of Sub-Systems 48; System Conflicts and Architectural Innovations 52; Law of Transition to a Higher-Level System 55; Law of Increasing Flexibility 59; Law of Transition to Micro-Level 62; Law of Completeness 64; Law of Shortening of Energy Flow Path 66; Law of Harmonization of Rhythms 69; Applying the Laws and Lines of Technological System Evolution 70; Science, Technology, and the Market 74; Summary 75; Chapter 4: Concept Development 77; Functions 81; Actions 83; The Ideal Technological System 84; System-Conflict Diagrams 84; Resolving System Conflicts 85; Resolving System Conflicts: Elimination of the Conflicting Components 85; Ideality Tactic 1 86; Ideality Tactic 2 88; Ideality Tactic 3 92; Resolving System Conflicts: Changing the Conflicting Components 93; Separation of Opposite States in Time - Soldering 95; Separation of Opposite Properties in Time - Paper Feeder 96; Separation of Opposite Properties In Space 97; Separation of Opposite Properties Between the Whole and Its Parts 99; Resolving System Conflict: Eliminating the Harmful Actions 100; Resolving System Conflicts - Conclusion 103; The Basic Technological System: the Substance-Field Model 104; Sufield - Basic Concept 104; Sufields - Further Development 107; Using Sufields to Innovate 107; Structural Changes to Sufield Diagram 108; Changes to Fields 109; Changes to Substances 110; Types of Applications or Objectives 110; Standards For Sufield Transformation 111; Retard Roll 111; Take-away Rolls 112; Summary of Sufields 113; The Algorithm for Inventive Problem Solving 11