Professor Magnus Fladmark started the University's Heritage Management Programme and its associated MSc, following a public sector career during which he played a central role in many Scottish heritage initiatives and the drafting of related government policy. A prolific writer, his advice has been widely sought both at home and abroad. His MSc is now taught in Russia, and he is currently helping to establish The Heyerdahl Institute in Norway.

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• Introduction THE MUSEUM OF SCOTLAND Capturing the Spirit of a Nation 1 WHY A MUSEUM OF SCOTLAND? Aspirations and Expectations 2 THE ARCHITECT'S VISION Designing for Context and Content 3 SHAPING AND SELLING THE IDEA How the Product was Presented 4 FROM ARTEFACTS TO AUDIENCE Strategy for Display and Interpretation 5 PUBLIC PERCEPTION OF HISTORY The Twentieth Century Gallery 6 OBJECTS AS EVIDENCE The Evaluation of Material Culture 7 BUILDING COLLECTIONS Constraints of Chan ging Contexts 8 OBJECTS AS ICONS Myths and Realities of Jacobite Relics 9 JOCK T AMSON'S BAIRNS Ethnicity and Identity 10 SCOTLAND AND THE WORLD Building on the Diaspora 11 A HOUSE BUILT FOR IDENTITY National Shrine or Distorting Mirror? 12 COMMUNICATING IDENTITY Perceptions of the Museum of Scotland THE SCOTTISH PARTNERS Towards a National Iconography 13 IMAGES AND IDENTITY The Cultural Context of Portraits 14 MONUMENTAL IMAGES Scott and the Creation of Scotland 15 ARTEFACTS AND MONUMENTS The Building Blocks of Identity 16 HOLDING HERITAGE IN TRUST Curating the Diversity of a Nation 17 SCOTS IMAGE MAKERS Past Lessons from Tourism 18 MUSEUMS WORKING TOGETHER A National Strategy for Scotland 19 SCOTLAND IN A NEW LIGHT Towards a Collective National Image 20 HERITAGE INTERPRETATION From Equity Audits to Branding 21 ANCESTRAL VOICES Makars of Music and Identity INTERNATIONAL EXCHANGE Learning from Others 22 NATIONALISM AND MUSEOLOGY Reflections on Swedish Experience 23 THE IMAGE OF DENMARK Museums as Sanctuaries of Identity 24 NATIONAL COSTUME A Symbol of Norwegian Identity 25 THE MUSEUMS OF RUSSIA Four Centuries of Development 26 THE WAY OF THE PEOPLE A New Museum of the American Indian 27 DEVELOPED INDIAN IDENTITIES Seeing the Stereotypes and Beyond 28 HOW REAL IS OUR PAST? Authenticity in Heritage Interpretation 29 HOW BIG IS IDENTITY? The Mobile Co-ordinates of History 30 THE POVERTY OF NATIONS Should Museums Create Identity?