Bokus
Jacqueline Cramer - Corporate Social Responsibility and Globalisation, Inbunden

Inbunden, Engelska, 2006

Corporate Social Responsibility and Globalisation

An Action Plan for Business

Av Jacqueline Cramer

784 kr

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Beskrivning
Business in a globalised world is no longer only about profit. Companies that operate globally are increasingly being called to account over their social responsibilities to the workforce, local communities and the environment. Companies that take these responsibilities seriously are faced with a plethora of problems and dilemmas. For example, how can companies navigate the sea of tension between observing international rules of conduct and responding to specific local cultural circumstances? How can they ensure social responsibility in the product chain(s) in which they operate? And how can they best contribute to the local economy of developing countries? This book helps companies with good intentions but little experience to find answers to these questions and many others. The book offers concrete guidelines, step-by-step plans and practical examples based on the experiences of 20 diverse, large, medium and small companies that participated in the three-year Dutch programme "Corporate Social Responsibility in an International Context" organised by CSR Netherlands. Corporate Social Responsibility and Globalisation constitutes a guidebook and action plan to enable companies of all sizes to manage risk and seek out opportunities for engagement in their overseas operations.
Produktinformation
  • Utgivningsdatum: 2006-12-01
  • Mått: 148 x 210 x 18 mm
  • Vikt: 320 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 160
  • Förlag: Taylor & Francis Ltd
  • ISBN: 9781874719311
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After working as an associate professor at the University of Amsterdam (1976–1989), as senior researcher at the `Strategy, Technology and Policy’ Centre of TNO (1989–1999), Jacqueline Cramer is now director of Sustainable Entrepreneurship; Strategy and Innovation Consulting. She has worked with about 60 companies on the implementation of sustainable entrepreneurship (e.g. with Akzo Nobel, Philips, DSM, KLM, Heineken, Shell, ABN AMRO, Rabobank, Teijin and also with SMEs such as Simon Lévelt, Difrax and AXA Stenman). She has also worked as a part-time professor since 1990. Currently she is affiliated to the University of Utrecht as a professor of sustainable entrepreneurship. She is also a member of various (inter)national advisory boards of government, industry and non-profit organisations (e.g. crown member of the Dutch Social-Economic Council, member of the Advisory Board of WWF/Netherlands, the University Maastricht and the Hogeschool Arnhem–Nijmegen and member of the non-executive board of Shell Netherlands, FMO [Finance for Development Bank] and the sustainability funds of ASN Bank).

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Cramer offers practical advice on how multinationals, small or large, can strike a balance between meeting global and local stakeholder expectations in terms of their code of conduct, supply chain responsibility and contribution to the local economies in which they are operating. Using practical examples she presents a useful, easy to follow, step-by-step approach, applicable to any company. Chapter 7 outlines four world views on the future of CSR in an international context, emphasising either the global or the local perspective. A final summary chapter helps the busy reader to get a quick overview of the key learnings. A handy guide.

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