Ecology of the New Economy

JACOB PARK is a research scholar in the Harrison Program on the Future Global Agenda, University of Maryland, USA, and a senior research consultant specialising in Japanese and Asian equities for corporate governance and socially responsible investment, Friends Ivory & Sime. A fellow of the Environmental Leadership Program, a working interim group member of the Greening of Industry Network and a member of Center for Environmental Citizenship’s board of directors, he will become an assistant professor in the business and economic department at Green Mountain College (Vermont, USA) in the fall of 2002. NIGEL ROOME is the Head of Department and Chair of Sustainable Enterprise and Transformation, Erasmus Centre for Sustainable Development and Management, Erasmus University Rotterdam. He is also the Chair of the Information and Communication Technologies Project, Industrial Transformation Programme, International Human Dimensions Programme on Global Environment Change.

This book is an informative read and well recommended. It provides the reader with current information and diverse analyses from the worlds of research, business and government/policy makers on this increasingly topical issue. Further it provides some inspirational thoughts for integrating sustainability into the digital economy. - Environmental Assessment Policy and Management.Wow! This book will convince even the most hard-nosed bean counter ... that environmental stewardship, green thinking and sustainable development have a place in the global arena of communication, dot.com, e-commerce and information technology. All the sections make extensive use of case studies and examples which help to give a reality perspective which is crucial for the skeptic and the conservative. - Eagle BulletinThe volume provides an excellent snapshot of the dot-com era and its long-term effects on corporate citizenship theory and practice ... The authors clearly believe that understanding the evolution and importance of the digital economy requires macro- and microanalysis along natural, digital and competitive domains. Sustainable e-business practice demands a competent grasp of the interdependencies among these realms. - The Journal of Corporate Citizenship... the doomsayers predict ICCE technologies will fuel further need for electricity, whereas the optimists project net savings. The scholarship encompassed by The Ecology of the New Economy suggests the truth is probably somewhere in between and is largly dependent on how these new technologies are deployed and whether their deployment is guided by sustainable development considerations... The Ecology of the New Economy is an important work in beginning that debate. - The Journal of Industrial Ecology

• Foreword Jonathan Lash, President, World Resources Institute  Introduction. Atom to bits: e-sustainability in the global economy Jacob Park, University of Maryland, USA, and Nigel Roome, Erasmus University Rotterdam, the Netherlands   Part I: Sustainability challenges and implications of a global information economy1. Sustainable business strategies in the Internet economy Klaus Fichter, Borderstep: Institution for Innovation and Sustainability, Germany  2. E-logistics and the natural environment Joseph Sarkis, Clark University, USA, Laura Meade, University of Dallas, USA, and Srinivas Talluri, Michigan State University, USA  3. Greening the digitised supply net Michael Totten, Center for Environmental Leadership in Business, Conservation International, USA  4. Dot.com ethics: e-business and sustainability James Wilsdon, Demos, UK  5. Practising corporate citizenship in a global information economy Duane Windsor, Rice University, USA  6. The Internet and sustainability reporting: improving communication with stakeholders William B. Weil and Barbara Winter-Watson, Environmental Resources Management, USA   Part II: E-business strategies for a sustainable world7. Is e-commerce sustainable? Lessons from Webvan Chris Galea, St Francis Xavier University, Canada; Steve Walton, Emory University, USA  8. Information technology, sustainable development and developing nations James R. Sheats, Hewlett-Packard Co., USA  9. The environmental impact of the new economy: Deutsche Telekom, telecommunications services and the sustainable future Markus Reichling and Tim Otto, Deutsche Telekom AG, Germany  10. Environmental impacts of telecommunications services: two life-cycle analysis studies Manfred Zurkirch, Swisscom Ltd, Switzerland, and Inge Reichart, Swiss Federal Laboratories for Materials Testing and Research  11. Exploring the global-local axis: telecommunications and environmental sustainability in Japan Brendan Barrett, United Nations University/Institute of Advanced Studies, Japan, and Ichiro Yamada, NTT Lifestyle and Environmental Technology Laboratories, Japan  12. Product-oriented environmental management: the case of Xerox Europe Frank de Bakker, Vrije Universiteit, the Netherlands, and David Foley, Xerox Europe, UK   Part III: Old-economy concerns in a new-economy world13. Information and communications technologies: boon or bane to sustainable development? Josephine Chinying Lang, Nanyang Technological University, Singapore  14. Information and communications technologies and business travel: environmental possibilities, problems and implications Peter Arnfalk, Lund University, Sweden  15. How fabulous fablessness? Environmental challenges of economic restructuring in the semiconductor industry Jan Mazurek, Progressive Policy Institute, USA  16. Micropower: electrifying the digital economy Seth Dunn, Worldwatch Institute, USA  17. Extended producer responsibility and the European electronics industry Lassi Linnanen, Helsinki University of Technology, Finland  18. Sustainable trade in electronics: the case of the Indian components sector Mohammad Saqib, Yashika Singh and Ritu Kumar, Rajiv Gandhi Foundation, India   Bibliography