To the modern pop world, Stock, Aitken and Waterman (and Waterman's PWL brand) form a key link between the analogue past and the digital present of record production and writing. The label and its studios produced so many pop hits in the 1980s that their name became a byword for success and perfection: that they created a template expertly worked today by Simon Cowell is undeniable. Packed full of anecdotes and production details, PWL perfectly walks the line between gossip and fact, representing the first account of the PWL world outside the core trio.