Smart Entrepreneur

How to Build for Your Business

Häftad, Engelska, 2011

138 kr

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Beskrivning

The ideal companion for anyone starting out on a new venture. Successful entrepreneurs are smart. They take small steps, use their judgement astutely and reassess their assumptions at every opportunity. In today's fast-moving and technology-driven business environment, they collect the tools and the knowledge they need to manage uncertainty and stay ahead of the competition. Above all they strive to understand their market and business environment - as a result, they may even end up selling a different but commercially smarter idea than the one they first started with. But how does the aspiring entrepreneur get to this point? Imperial College Business School is ranked number one throughout Europe for its teaching on entrepreneurship. Here entrepreneur and professor Bart Clarysse and venture coach Sabrina Kiefer set out their hands-on approach to coaching novice entrepreneurs in this comprehensive guide, distilling academic wisdom into practical principles. 'The Smart Entrepreneur' features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching.Divided into twelve chapters that can also be read separately as mini-manuals, each section offers practical advice and guidance to cover all aspects of your new venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment.Whether you've been nurturing an idea for some time but haven't yet worked out how to launch it or you're in the early stages of a venture and in need of detailed advice and coaching, it will guide you through your decision-making process and show you how to turn your initial idea into a comprehensive, credible and investable proposition.

Produktinformation

Utgivningsdatum:2011-05-13
Mått:135 x 216 x 20 mm
Vikt:299 g
Format:Häftad
Språk:Engelska
Antal sidor:256
Förlag:Elliott & Thompson Limited
ISBN:9781904027881

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap

Mer om författaren

Bart Clarysse is a Professor of Entrepreneurship at Imperial College Business School in London and Universiteit Gent. He has over 15 years' experience in coaching entrepreneurs and has been a co-founder of several start-ups himself. He is the Director of the Innovation, Entrepreneurship and Design Programme at Imperial College Business School. Sabrina Kiefer is a venture coach on the Innovation, Entrepreneurship and Design programme at Imperial College Business School, which adopts the approach set out in this book. Previously she has worked for the Associated Press, Business Week and the Financial Times.

Recensioner i media

'The Smart Entrepreneur is a welcome addition to the genre of business books. Full of detailed, practical guidance and real-life examples, it will be of benefit to anyone setting out into the world of entrepreneurial "venturing"' - Anthony Clarke, CEO, Angel Capital Group 'A smart investment for smart entrepreneurs' - Patrick Dunne, Group Communications Director, 3i 'A must read for any entrepreneur with an aspiration for great success. This book offers practical guidance that allows ideas and innovation to flourish while applying the discipline required to develop your business.' - Nigel Grierson, Managing Director, Doughty Hanson & Co. Technology Ventures

Innehållsförteckning

Contents Introduction 1 I Idea creation and evaluation 1. Understanding the fit between opportunities and ideas 9 2. Fine-tuning demand-driven ideas and solutions 20 3. Shaping applications from knowledge-driven ideas 33 II From idea to business proposition 4. Segmenting your market and using preferred witnesses 44 5. Carving out a place in your business environment 72 6. Protecting your business ideas from imitation 87 7.Choosing entrepreneurial strategies for entering new markets 119 III Proof of concept 8. Using prototyping 141 9. Testing the market 153 IV Marshalling resources 10. Setting up venture teams 171 11. Seeking sources of capital 186 12. Introducing the venture roadmap and basic financials 216 Epilogue: the entrepreneurial business case 237 Notes 240 Index 245