Authority Guide to PR for Small Businesses

Use the power of public relations and the media to reach your target customer and grow your business

Häftad, Engelska, 2017

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Beskrivning

Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.

Produktinformation

Utgivningsdatum:2017-04-03
Mått:120 x 170 x 8 mm
Vikt:124 g
Format:Häftad
Språk:Engelska
Antal sidor:112
Förlag:Right Book Press
ISBN:9781909116863

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Mer om författaren

Steve, a business communications expert, is an award-winning public speaker (named UK Speaker of the Year 2015 by The Professional Speaking Association) who works with business leaders and their teams to ensure they engage with their customers, staff and the wider world.

Innehållsförteckning

Acknowledgements; Introduction; What is PR and what can it do for your business?; What's so special about editorial coverage?; Finding your news stories; What if there's nothing new in your business?; Getting your story out there: the press release; The anatomy of a press release; Who should you send your press release to?; Getting coverage: know what people are saying about you; Tools for building your PR campaign; Have a plan: build a PR strategy; Maintain your PR momentum; Reading list; Don't just take my word for it!; About the author