Thinking of buying afranchise, creating your own franchise or franchising a product moreeffectively? Packed with real-life case studies and key insights from theowners and operators of successful franchise systems (including Domino’s Pizza,Costa, SSP, Spar, TGIs, Dunkin’ Donuts, SSP, Häagen Dazs, Café2U, Snappy Snaps,Budgens, Ramada Encore, Burger & Lobster, GlobalBrand, GlassesInc),this book is THE essential contemporary guide for aspiring franchisees orambitious franchisors. Drawing upon the extensive academic and operationalexperience of the authors – Chris Edger is a multiple author on service-basedoperational excellence and Andrew Emmerson has led the growth of some of themost successful international franchise systems in recent times – this bookprovides comprehensive advice on how franchisors and franchisees can avoidpotential elephant traps and lays out the key success factors that enable bothparties to win. Written in an informative, accessible style without abandoningany of its empirical rigour, this book is essential reading for ‘newbie’franchisees and franchisors or for anybody working in franchising who wishes todrive outstanding performance.
