Building upon the success of the first book,this second edition of Professional AreaManagement has been revised and updated to include the key concepts ofEngage, Execute and Evolve – continuing its ground-breaking work of definingand outlining the professional practice of outstanding retail area managers.Packed with real-life case studies from operators and executives (includingTesco, YO! Sushi, Hungry Horse, Stonegate, Harvester, St Gobain, Park Holidays,Burberry, Loungers and many others) this book is essential reading for generalmanagers who aim to go further up the chain of command and area managers whowant to be the best in their field. In particular, Chris Edger outlines howarea managers can ‘close down thedistance’ between themselves and their units in order to optimiseperformance. Without abandoning academic rigour he produces essential ‘how to’ checklists for theambitious general manager or area manager that can be applied out in thefield. This book is a vital accompaniment for those who aspire to trainor become great retail managers.
