Dear Sales Doctor

Here are 66 powerful sales tips based on actual questions asked by readers of my columns in The Evening Standard, Talk Business, Sales Initiative, The Winning Edge (The magazine for the ISMM) and The Edge (The magazine for the ILM). Whether you are a 'hunter' and searching for new business, or a 'farmer' (account manager); a sales manager or director, if you are in sales, this book gives you practical ideas and answers that you can put straight into practice over the phone or face to face, and achieve better results immediately.