Strategy for Tourism

This text will be an invaluable aid for students seeking to understand strategy and its importance for success in tourism. Written in a highly accessible fashion with a range of international case studies and good diagrams, it provides a comprehensive coverage of all facets of strategy and strikes the right balance between theory and practice: A good read.Professor Leo Jago, Christel DeHaan Tourism and Travel Research Institute, Nottingham University Business School, UKJohn Tribe’s Strategy for Tourism insists on the benefits of strategic action, not least in volatile and unpredictable times... [it] has many merits, particularly as it provides a ... rapid overview of the essential elements of strategy in a tourism context. Annals of Tourism Research 37 (2010)(this book is) useful because it clearly focuses on the strategy and uses tourism-related case studies that provide a much greater impact, and an insightful and meaningful discussion on strategies in tourism. Anatolia 22 (2011)

• Part I: Strategic Purpose: Ch 1 Introduction to Strategy; Ch 2 Mission and Purpose; Ch 3 Culture and Strategy; Part II: Strategic Analysis: Ch 4 The External Environment: PEST; Ch 5 The External Environment: Competition; Ch 6 The Internal Environment: Capability; Part III: Strategic Choice: Ch 7 Strategic Options; Ch 8 Strategic Directions and Methods; Ch 9 Strategic Evaluation; Ch 10 Organising and Resourcing; Ch 11 Managing and Monitoring; Ch 12 Strategy in Action; Index