When Quitting Is Not An Option

When Arvid Loewen set out on a 40km bike ride only to give up after 30 kms, his future as a cyclist seemed bleak. Yet, 14 years later Arvid was racing alongside the world’s most elite ultra-marathon athletes. This is a story of failure, courage, disappointment, triumph and laughter- and a few lessons along the way. Arvid’s story inspires others to discover what''s possible when quitting is not an option.