Profit from doing good

This is an excellent book and I did not know the history of candy could be so interesting. The brands that have lived on for years and those that died over time brought back childhood memories. Each competitor trying to out do the other with better ingredients, marketing and packaging. There are examples of winning a battle but losing the war. There is a strong light shined on corporate greed at the expense of employees and corporate culture. Highest bidder is not always best.

Zayan