E-bok, Engelska, 2009
Fundamentals of Branding
Del i serien Fundamentals
434 kr
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Beskrivning
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
Produktinformation
- Utgivningsdatum: 2009-10-12
- Språk: Engelska
- Antal sidor: 184
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9782940439324
- Förlag: Bloomsbury Publishing PLC (Digital)
- Serie: Fundamentals
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Mer om författaren
Melissa Davis has over 15 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, TNT, Microsoft and Nike, consulting on communication strategies and brand campaigns. In 2005, she established Truebranding, a London-based agency that advises companies on the integration of social and environmental issues within their brand strategy.
Recensioner i media
An excellent overview of the subject - much needed in an area not usually so entertainingly expressed on the written page.
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