Inbunden, Engelska, 2019
Economic Value and Revenue Management Systems
An Integrated Business Management Model
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Beskrivning
Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.
Produktinformation
- Utgivningsdatum: 2019-01-14
- Mått: 148 x 210 x 20 mm
- Vikt: 404 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 214
- Förlag: Springer Nature Switzerland AG
- ISBN: 9783030024161
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Mer om författaren
Alessandro Capocchi is Associate Professor of Business Economics at the University of Milano-Bicocca, Italy. Here, he is Head of the international office of the School of Economics and Statistics and Scientific Director of the Observatory on New Entrepreneurship (ONILAB). Alessandro is also Co-Founder and president of MIndLab SRL, a Spin Off of the University of Milano-Bicocca, and a member of the Association of North America Higher Education International (ANAHEI).
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