Internationalizing Firms

International Strategy, Trends and Challenges

AvAdriana Calvelli,Chiara Cannavale

Häftad, Engelska, 2018

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Beskrivning

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets.

Produktinformation

Utgivningsdatum:2018-12-22
Mått:148 x 210 x 14 mm
Vikt:316 g
Format:Häftad
Språk:Engelska
Antal sidor:232
Förlag:Springer Nature Switzerland AG
ISBN:9783030062521

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Adriana Calvelli is Professor of International Management at the Parthenope University of Naples, Italy, where she conducts innovative research on internationalization and SMEs. Adriana has written many books and published papers in journals on international strategy, entrepreneurship, and cross-cultural management. Chiara Cannavale is Professor of Cross-cultural Management and International Management at the Parthenope University of Naples, Italy. President of the International Association of Cross-cultural Competence and Management (IACCM), Chiara has published several works on international strategies towards transition, cultural competences, and the impact of culture on international management, innovation and entrepreneurship.

Innehållsförteckning

1. Determinants of Internationalization.- 2. International Strategy.- 3. Market Entry Strategy.- 4. Outsourcing and Reshoring.- 5.Key Risks of Internationalization.- 6. The Role of Culture in Internationalization.