Case Studies in Strategic Management

How Executive Input Enables Students’ Development

AvGunther Friedl,Andreas Biagosch

Häftad, Engelska, 2019

Del i serien Management for Professionals

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Beskrivning

Most business schools use case studies in their courses. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.

Produktinformation

Utgivningsdatum:2019-02-08
Mått:155 x 235 x 7 mm
Vikt:184 g
Format:Häftad
Språk:Engelska
Serie:Management for Professionals
Antal sidor:91
Förlag:Springer Nature Switzerland AG
ISBN:9783030070571

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Affärsutveckling inom Ekonomi och Ledarskap
Pedagogik inom Psykologi och pedagogik

Mer om författaren

Andreas Biagosch worked for McKinsey & Company for more than 30 years. He is now member of several supervisory boards of large family firms and lectures at the Technical University of Munich.Gunther Friedl is a Professor of Management Accounting at the Technical University of Munich and Dean of its Business School TUM School of Management.

Innehållsförteckning

Chapter 1: Case: The renewed case seminar.- Chapter 2: Supporting companies and participating managers in case study presentations.- Chapter 3: Case: unu GmbH: Sharing is caring – a suitable business model for e-scooter in Germany.- Chapter 4: Case: UBS – Acquisiton of Commerzbank AG as a possible growth strategy.