Bernard Shaw and Modern Advertising

Prophet Motives

AvChristopher Wixson

Häftad, Engelska, 2019

Del i serien Bernard Shaw and His Contemporaries

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Beskrivning

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.

Produktinformation

Utgivningsdatum:2019-01-05
Mått:148 x 210 x 11 mm
Vikt:256 g
Format:Häftad
Språk:Engelska
Serie:Bernard Shaw and His Contemporaries
Antal sidor:181
Förlag:Springer Nature Switzerland AG
ISBN:9783030087494

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Mer om författaren

Christopher Wixson is Professor of English and Theatre Arts at Eastern Illinois University, USA. He teaches advanced courses in early modern drama and modernism, script analysis and dramaturgy, and general education courses in writing and literature. He has published widely on twentieth-century British and American drama and is General Editor of SHAW: The Journal of Bernard Shaw Studies.

Innehållsförteckning

1. Introduction: “Press as Corrected, G.B.S.”.- 2. Prescription and Petrifaction: Proprietary Medicine, Health Marketing, and Misalliance.- 3. “The Shadow of Disrepute”: G.B.S. and Testimonial Marketing.- 4. “The Biggest Scoop in Advertising History”: Personality Marketing, G.B.S., and the Near-Testimonial.- 5. “Those Magic Initials, GBS”: Copywriting for the Irish Clipper.