Sean Ennis is Senior Teaching Fellow at the University of Strathclyde, UK, and is currently Director of its MBA Full-Time, Part-Time and Flexible Learning programmes. He was previously Director of the MSc Marketing Blended Learning Programme. He is also a visiting professor at Universitata Ca Foscari, Venice, Italy, where he runs seminars on sports marketing for the Masters in Marketing Communications and Masters in Sports Management programmes. Additionally, Sean is an external examiner, and has vast experience in consultancy, working for several high profile sporting bodies and institutions.

Select Guide Rating

• 1. The Global Sports Sector in Context.- 2. Sport and Its Role and Contribution to Society and Economic Development.- 3. Sports Governance.- 4. Understanding Fans and Their Consumption of Sport.- 5. Sports Distribution and Media Rights.- 6. Formulating and Implementing Sports Marketing Strategy.- 7. Ticketing Strategies in the Sports Sector.- 8. The Sports Product and Brand-Building Decisions.- 9. Globalization Strategies for the Sports Product.- 10. Managing the Sports Sponsorship Process.- 11. Future Challenges for Sports Marketers.

Sean Ennis is Senior Teaching Fellow at the University of Strathclyde, UK, and is currently Director of its MBA Full-Time, Part-Time and Flexible Learning programmes. He was previously Director of the MSc Marketing Blended Learning Programme. He is also a visiting professor at Universitata Ca Foscari, Venice, Italy, where he runs seminars on sports marketing for the Masters in Marketing Communications and Masters in Sports Management programmes. Additionally, Sean is an external examiner, and has vast experience in consultancy, working for several high profile sporting bodies and institutions.

Select Guide Rating

• 1. The Global Sports Sector in Context.- 2. Sport and Its Role and Contribution to Society and Economic Development.- 3. Sports Governance.- 4. Understanding Fans and Their Consumption of Sport.- 5. Sports Distribution and Media Rights.- 6. Formulating and Implementing Sports Marketing Strategy.- 7. Ticketing Strategies in the Sports Sector.- 8. The Sports Product and Brand-Building Decisions.- 9. Globalization Strategies for the Sports Product.- 10. Managing the Sports Sponsorship Process.- 11. Future Challenges for Sports Marketers.

Sean Ennis is Senior Teaching Fellow at the University of Strathclyde, UK, and is currently Director of its MBA Full-Time, Part-Time and Flexible Learning programmes. He was previously Director of the MSc Marketing Blended Learning Programme. He is also a visiting professor at Universitata Ca Foscari, Venice, Italy, where he runs seminars on sports marketing for the Masters in Marketing Communications and Masters in Sports Management programmes. Additionally, Sean is an external examiner, and has vast experience in consultancy, working for several high profile sporting bodies and institutions.

Select Guide Rating

• 1. The Global Sports Sector in Context.- 2. Sport and Its Role and Contribution to Society and Economic Development.- 3. Sports Governance.- 4. Understanding Fans and Their Consumption of Sport.- 5. Sports Distribution and Media Rights.- 6. Formulating and Implementing Sports Marketing Strategy.- 7. Ticketing Strategies in the Sports Sector.- 8. The Sports Product and Brand-Building Decisions.- 9. Globalization Strategies for the Sports Product.- 10. Managing the Sports Sponsorship Process.- 11. Future Challenges for Sports Marketers.