In this beautifully imaginative collection, young people attempt to negotiate the often surreal terrain of childhood and adolescence where family, friends, clergy, and teachers often pose a threat instead of providing safe harbor. At the heart of the collection is the relationship between the meek narrator, his best friend alpha-male Clip, and the near-feral Roger but there are also agoraphobic mothers, gorgeous babysitters from New Zealand, paranoid stoned veterans, and deeply sad older sisters.

Ennis has crafted modern-day captivity narratives, set not at some remote fort, but in the neighborhoods of Philadelphia. Using cinematic imagery and deft characterization, Ennis explores how we often feel confined and yet find ourselves in places we least expect.

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. 

This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry.

Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product.

Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

In this beautifully imaginative collection, young people attempt to negotiate the often surreal terrain of childhood and adolescence where family, friends, clergy, and teachers often pose a threat instead of providing safe harbor. At the heart of the collection is the relationship between the meek narrator, his best friend alpha-male Clip, and the near-feral Roger but there are also agoraphobic mothers, gorgeous babysitters from New Zealand, paranoid stoned veterans, and deeply sad older sisters.

Ennis has crafted modern-day captivity narratives, set not at some remote fort, but in the neighborhoods of Philadelphia. Using cinematic imagery and deft characterization, Ennis explores how we often feel confined and yet find ourselves in places we least expect.

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. 

This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry.

Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product.

Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.