This book constitutes the refereed proceedings of the 9th Iberoamerican Conference on Applications and Usability of Interactive Television, jAUTI 2020, in Aveiro, Portugal, in December 2020.*The 12 full papers presented were carefully reviewed and selected from 35 submissions. The papers are organized in topical sections on audiovisual content and experiences; design and development of iTV applications; iTV and videos in learning; iTV for the elderly; usability and UX evaluations.*Due to the COVID-19 pandemic the conference was held online.