Eva van der Zee is a Junior Professor (Tenure Track) at the Institute of Law and Economics, Hamburg University. Her main research area is in international and EU law with a focus on behavioral law and economics. Before being appointed at Hamburg University, Eva van der Zee was a Postdoctoral Researcher at the Strategic Communication Group at Wageningen University and a PhD Researcher at the Law and Governance Group and the Marketing and Consumer Behavioral Group at Wageningen University. She has been a visiting researcher at New York University and the European University Institute.

• General introduction.- Regulatory Structure of Standards Underlying Sustainability Labels.- Green Pictograms on EU Foods. A Legal Study informed by Behavioural Science.- Legal Limits on Food Labelling Law: Comparative Analysis of the EU and the USA.- Disciplining Private Standards under the SPS and TBT Agreement. A Plea for Market-State Procedural Guidelines.- Overcoming False Choices and Distorted Decisions. Estimating Human Well-Being under Article 101 TFEU.- Conclusion and General Discussion.

Eva van der Zee is a Junior Professor (Tenure Track) at the Institute of Law and Economics, Hamburg University. Her main research area is in international and EU law with a focus on behavioral law and economics. Before being appointed at Hamburg University, Eva van der Zee was a Postdoctoral Researcher at the Strategic Communication Group at Wageningen University and a PhD Researcher at the Law and Governance Group and the Marketing and Consumer Behavioral Group at Wageningen University. She has been a visiting researcher at New York University and the European University Institute.

• General introduction.- Regulatory Structure of Standards Underlying Sustainability Labels.- Green Pictograms on EU Foods. A Legal Study informed by Behavioural Science.- Legal Limits on Food Labelling Law: Comparative Analysis of the EU and the USA.- Disciplining Private Standards under the SPS and TBT Agreement. A Plea for Market-State Procedural Guidelines.- Overcoming False Choices and Distorted Decisions. Estimating Human Well-Being under Article 101 TFEU.- Conclusion and General Discussion.