Three Fears Every Leader Has to Know
Words to Use in a Crisis
Inbunden, Engelska, 2022
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Beskrivning
The impact of fear becomes particularly evident in a crisis. This book argues that there are three fears every leader has to know – apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader’s appeal to fear may serve a constructive purpose in a crisis.