Surja Datta is a Senior Lecturer, and Module Leader of Global Strategy and Innovation, a core module of Brookes Global MBA Programme at Oxford Brookes University, UK. He has published extensively, including books, chapters, and journal articles. His research interests include business history, innovation, and strategy. Surja is also the Associate Editor of International Journal of Technology Management and Sustainable Development.Tobias Kutzewski is a chartered accountant to the ACCA and a PhD candidate at VU University, The Netherlands. He has extensive industry experience through his work as a technology consultant for Accenture and through various roles in audit, financial, and investment management at Deloitte, ING, and in venture capital. Currently, Tobias is conducting research to pursue his PhD in the field of entrepreneurship and is also engaged in lecturing courses on Organization Theory, Academic Skills, and International Strategy. He is a reserve-officer to the German Army on civil-military cooperation.

• Chapter 1: Introduction.- Chapter 2: The Business Landscape: Unpacking the idea of ‘domain specificity’.- Chapter 3: The Conventional Wisdom in Strategy.- Chapter 4: Strategic Optionality: Introducing the Idea.- Chapter 5: Optionality and Innovation: Two sides of the Same Coin?.- Chapter 6: Competitive Success: Competing across FRL Domains.- Chapter 7: Optionality: The method.- Chapter 8: Conclusion.

Surja Datta is a Senior Lecturer, and Module Leader of Global Strategy and Innovation, a core module of Brookes Global MBA Programme at Oxford Brookes University, UK. He has published extensively, including books, chapters, and journal articles. His research interests include business history, innovation, and strategy. Surja is also the Associate Editor of International Journal of Technology Management and Sustainable Development.Tobias Kutzewski is a chartered accountant to the ACCA and a PhD candidate at VU University, The Netherlands. He has extensive industry experience through his work as a technology consultant for Accenture and through various roles in audit, financial, and investment management at Deloitte, ING, and in venture capital. Currently, Tobias is conducting research to pursue his PhD in the field of entrepreneurship and is also engaged in lecturing courses on Organization Theory, Academic Skills, and International Strategy. He is a reserve-officer to the German Army on civil-military cooperation.

• Chapter 1: Introduction.- Chapter 2: The Business Landscape: Unpacking the idea of ‘domain specificity’.- Chapter 3: The Conventional Wisdom in Strategy.- Chapter 4: Strategic Optionality: Introducing the Idea.- Chapter 5: Optionality and Innovation: Two sides of the Same Coin?.- Chapter 6: Competitive Success: Competing across FRL Domains.- Chapter 7: Optionality: The method.- Chapter 8: Conclusion.

Surja Datta is a Senior Lecturer, and Module Leader of Global Strategy and Innovation, a core module of Brookes Global MBA Programme at Oxford Brookes University, UK. He has published extensively, including books, chapters, and journal articles. His research interests include business history, innovation, and strategy. Surja is also the Associate Editor of International Journal of Technology Management and Sustainable Development.Tobias Kutzewski is a chartered accountant to the ACCA and a PhD candidate at VU University, The Netherlands. He has extensive industry experience through his work as a technology consultant for Accenture and through various roles in audit, financial, and investment management at Deloitte, ING, and in venture capital. Currently, Tobias is conducting research to pursue his PhD in the field of entrepreneurship and is also engaged in lecturing courses on Organization Theory, Academic Skills, and International Strategy. He is a reserve-officer to the German Army on civil-military cooperation.

• Chapter 1: Introduction.- Chapter 2: The Business Landscape: Unpacking the idea of ‘domain specificity’.- Chapter 3: The Conventional Wisdom in Strategy.- Chapter 4: Strategic Optionality: Introducing the Idea.- Chapter 5: Optionality and Innovation: Two sides of the Same Coin?.- Chapter 6: Competitive Success: Competing across FRL Domains.- Chapter 7: Optionality: The method.- Chapter 8: Conclusion.