The beautiful game is big business. Football leagues worldwide are being dominated by clubs which are becoming richer and more powerful. Since the first edition of this book was published in 2003, much has changed in the industry. However the central challenge remains how best football, its leagues and clubs can navigate a path between the logic of the market and the logic of community (social), while also remaining focused on a sporting logic.

The beautiful game is big business. Football leagues worldwide are being dominated by clubs which are becoming richer and more powerful. Since the first edition of this book was published in 2003, much has changed in the industry. However the central challenge remains how best football, its leagues and clubs can navigate a path between the logic of the market and the logic of community (social), while also remaining focused on a sporting logic.