Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal

AvAna Maria Soares,Beatriz Casais

Häftad, Engelska, 2024

Del i serien Springer Proceedings in Business and Economics

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Beskrivning

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector.

Produktinformation

Utgivningsdatum:2024-06-18
Mått:155 x 235 x 16 mm
Vikt:441 g
Format:Häftad
Språk:Engelska
Serie:Springer Proceedings in Business and Economics
Antal sidor:277
Förlag:Springer International Publishing AG
ISBN:9783031290220

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Mer om författaren

Ana Maria Soares is the Associate Professor of Marketing and Strategic Management at the School of Economics and Management at the University of Minho (Portugal). She is a member of the Scientific Committee of the Doctoral Program in Marketing and Strategy and in Business Administration. She has been researching different trends in consumer behavior, including the impact of virtual assistant technologies, voluntary simplicity and social networks.Beatriz Casais is an Assistant Professor at the School of Economics and Management at the University of Minho (Portugal). Her research interests focus on Public, Social and Nonprofit Marketing, Digital Marketing, e-Commerce and e-marketplaces, Advertising, Marketing Communications and Reputation Management, Place Branding and Public Diplomacy.