Technological Sustainability and Business Competitive Advantage

Muneer Al Mubarak is a Full Professor of Management and Marketing. He received his Ph.D. in Business & Economic Studies from University of Leeds, UK. Prof. Al Mubarak’s expertise is in strategic management, marketing management, and relationship marketing. He has over 35 years work experience as he contributed well to teaching and training in areas such as Leadership, Strategic Management, Relationship Marketing, Marketing Management, Marketing Communications, Sustainability, Corporate Social Responsibility, Customer Relationship Management and Service Excellence. He has participated in many community activities over the years and is in several scientific journals advisory boards and a reviewer of high ranked international journals.Allam Hamdan is a Full Professor, he is listed within the World’s top 2% scientists list by Stanford University, he is the Dean of College of Business and Finance at Ahlia University, Bahrain. Author of many publications (more than 250 papers, 174 listed in Scopus) in regional and international journals that discussed several accountings, financial and economic issues concerning the Arab world. In addition, he has interests in educational related issues in the Arab world universities like educational governance, investment in education and economic growth. Awarded the First Prize of Al-Owais Creative Award, UAE, 2019 and 2017; the Second Prize of Rashid bin Humaid Award for Culture and Science, UAE, 2016; the Third Prize of Arab Prize for the Social Sciences and Humanities, 2015, and the First Prize of "Durrat Watan", UAE, 2013. Achieved the highest (1st) scientific research citation among the Arab countries according to Arcif 2018-2022.  Appointed an external panel member as part of Bahrain Quality Assurance Authority and National Qualifications Framework NQF as a validator, and appeal committee, General Directorate of NQF, Kingdom of Bahrain. Member of Steering Committee in International Arab Conference of Quality Assurance of Higher Education. Currently leading a mission driven process for International Accreditation for College of Business and Finance by Association to Advance Collegiate Schools of Business (AACSB).

• Introduction.- The Role of Artificial Intelligence in Marketing Functions and Organizational Decision Making.- Artificial Intelligence Applications: Cost Reductions and Efficiency Increase in the Medical and Educational Sectors.- Success Factors of Using Artificial Intelligence.- Compression of Artificial Intelligence (AI) as a Driven Virtual Financial Advisor.- Financial Technology (Fintech): An International Dimension.- Cost-benefit Analysis of Fintech Framework Adoption.- Renewable Technologies: Solar Power and Wind Power Energy Utilization- Advantages and Disadvantages.- The Importance of Technological Sustainability in Businesses.- Role of Fintech in Banking: Opportunities and Challenges.- Understanding Artificial Intelligence through its Applications.- Conclusion.