Pricing Compass

Finding the Solution to Your Pricing Puzzle

AvJan Y. Yang

Häftad, Engelska, 2025

Del i serien Business Guides on the Go

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Beskrivning

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage.

Produktinformation

Utgivningsdatum:2025-02-28
Mått:148 x 210 x 13 mm
Vikt:230 g
Format:Häftad
Språk:Engelska
Serie:Business Guides on the Go
Antal sidor:145
Förlag:Springer International Publishing AG
ISBN:9783031520624

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Mer om författaren

Dr. Jan Y. Yang is the Senior Managing Director of Simon-Kucher & Partners’ China Desk, where he oversees business development and project execution related to the firm’s China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China. Dr. Yang holds a Ph.D. degree in management as well as an MBA degree from WHU - Otto Beisheim School of Management in Germany. Apart from his consulting work, he teaches courses on 'Hidden Champions and Pricing Strategy' for entrepreneurs, executives, and business students at leading institutions such as Tsinghua University (China) and Cheung Kong Graduate School of Business (China), among other institutions. He is the author of the book The Pricing Puzzle (2020).

Innehållsförteckning

Pricing is not what you think.- There is a solution to every pricing puzzle.- Let us get started.- Keep the ball rolling.- Maneuver shades of pricing.- Embark on the pricing journey