Strategic International Management

Text and Cases

AvBenjamin Bader,Joachim Zentes

E-bok
PDF, Engelska, 2025

798 kr

Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).

Beskrivning

A compact overview of the key concepts and main developments in International Management. Strategy concepts, models and theories of Multinational Corporations and their practical implementation are the core of this book. The authors explore the unique aspects of international value chain activities and business functions, offering a deep understanding of how areas like Production & Sourcing, Research & Development, Marketing, Human Resource Management, and Controlling are managed in international firms. In 25 chapters, each topic is explained with a comprehensive overview, followed by a case study from a prominent international company to facilitate the understanding and application of the concepts.

In this fourth edition, all chapters have been thoroughly updated to include new academic insights and recent developments. New chapters on MNCs from Emerging Markets and on Foreign Divestment have been added. Nearly all case studies have been replaced with new ones; the rest of them have been revised. Despite these updates, the proven core concept of the book remains unchanged. From the fourth edition, Benjamin Bader joins the author team.

Produktinformation

Utforska kategorier

Hoppa över listan

Mer från samma författare

Hoppa över listan

Du kanske också är intresserad av

Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein - Außenhandel, Häftad

Außenhandel

Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

Häftad, 2012

842 kr

Hanna Schramm-Klein, Dirk Morschett, Bernhard Swoboda, Joachim Zentes - Handbuch Handel, E-bok

Handbuch Handel

Hanna Schramm-Klein, Dirk Morschett, Bernhard Swoboda, Joachim Zentes

E-bok
2013

1 147 kr

Joachim Zentes, Bernhard Swoboda, Dirk Morschett, Hanna Schramm-Klein - Handbuch Handel, Inbunden

Handbuch Handel

Joachim Zentes, Bernhard Swoboda, Dirk Morschett, Hanna Schramm-Klein

Inbunden, 2013

1 780 kr

Hanna Schramm-Klein, Dirk Morschett, Joachim Zentes - Außenhandel, E-bok

Außenhandel

Hanna Schramm-Klein, Dirk Morschett, Joachim Zentes

E-bok
2013

818 kr